Assisting Firms, One Transaction at a Time.
We possess extensive bookkeeping knowledge and experience for various fields including the legal, health, marketing, interior design industries, and more. Our ability to adapt and excel in these areas enables us to cater to a diverse range of businesses. With a strong focus on organization and numbers, we have been managing and refining a brand’s internal financial strategy for over a decade.
We go beyond tax preparation to create a comprehensive, multi-level, and year-round agenda that sustains growth. Our aim is to establish a long-term relationship with our clients and help them achieve success.
Founder
Eliza Gwendalyn founded Book Media with a focus on serving clients in the legal, health, marketing, e-commerce, and interior design industries. Throughout her career, she has partnered with a wide range of small businesses and established law firms — including her father, attorney Hunter Shkolnik, and his firm Napoli Shkolnik — bringing precision, structure, and insight to every engagement. Eliza prides herself on adhering to GAAP principles and maintaining a deeply hands-on approach to financial management.
Eliza’s ability to help individuals and brands reach key milestones has allowed her to build long-standing relationships with her clients. She approaches every company with a blend of enthusiasm, curiosity, and strategic thinking, resulting in sustainable growth and improved organization. Her expertise spans a diverse range of financial services, including full-charge bookkeeping, 3-way Trust IOLTA accounting, tax return preparation, and payroll administration.
Eliza Gwendalyn is a highly skilled and QuickBooks Certified bookkeeper, professionally trained and certified through Intuit, the industry leader in financial software solutions. Her commitment to accuracy, compliance, and client success is reflected in the rigorous Intuit certification program she completed — a program known for its comprehensive approach to bookkeeping, accounting systems, and small business financial management.
With advanced knowledge of QuickBooks Online, Microsoft Excel, Filevine, and Design Files, Eliza streamlines financial operations for businesses across multiple industries — including law firms, marketing agencies, e-commerce brands, and interior design studios. Her ability to leverage these tools allows her to maintain precise, efficient, and transparent financial records tailored to each client’s workflow.
Specializing in law firm bookkeeping and legal accounting, Eliza provides expert support in 3-way Trust IOLTA reconciliations, client trust fund management, and compliance with state bar regulations. She ensures that every trust account is balanced to the penny, matching the IOLTA bank balance with the client trust ledger and liability accounts — a standard that protects both law firms and their clients. Her understanding of the legal industry’s financial reporting requirements makes her a trusted resource for attorneys seeking dependable, audit-ready financials.
Eliza’s certification and hands-on experience make her a credible, forward-thinking financial professional dedicated to helping law firms and service-based businesses stay organized, compliant, and profitable through accurate bookkeeping and proactive financial insight.
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